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"I care!" Rewards program
(D207)
36
Points
Submitted:
May 28 2014
Category: 
Eat
Status: 
Added




"I care!" Rewards program.


My challenge was to develop a brand strategy including a smart packaging concept for a make-believe organic soup company named as Inspire.

The “I care!” Rewards program takes used Inspire glass bottles, clean them up at the actual factory where they were made and brings them back to the supermarket filled with another great and fresh organic soup. The consumers just have to give back the used inspire bottle to the "Icare!" machine located at the supermarket and validate their reward card to get the package discount on their next purchase.

 

This process reduces the packaging waste which is great for the environment and it’s also economic for both consumers and company.



Created by Lorenza Quinzi

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